Evolution of personal data.
The volume of available data per individual held by commercial enterprises and public authorities is increasing exponentially, driven by booming social media and the Internet of Things. The economic value promise of "big data" governs many policy discussions on future growth in the digital economy. In parallel, the EU regulatory debate on new privacy protection principles is inspired by the need to adapt existing data protection rules to a fundamentally changing digital society with new consumer behaviors and privacy perceptions reflecting access to new technologies, innovative digital platforms and personal data applications.
In this highly complex environment, the discussion around the future of, and limits to, personal data usage needs a renewed perspective and objectivity. Responding to this need, Liberty Global commissioned a new research study with Boston Consulting Group. Based on new empirical consumer research, the study aims to provide a fresh perspective based on consumer attitudes towards the use of their Digital Identity and the resulting economic value across traditional industry sectors, web 2.0 players as well as public sector. It analyses the conditions under which consumers are willing to share personal data and quantifies the impact of new EU privacy principles such as the Right to be Forgotten. The study also introduces a definition and framework for looking at Digital Identity in a structured manner.